Add a Bold tag to your keywords.
Simply find your keywords within the text of your web page and bolden them. OK, I am not really sure if “bolden” is a word, but if you are working within the HTML code of your page, just add and around your keyword. But be careful not to go overboard with this technique. Bolding more than 40% of the occurrence of your keywords or adding bold tags to your headline tags (headlines are already bold) can be considered spam techniques by the search engine spiders.
Add title meta to your links.
Many WYSIWYG (what you see is what you get) web page editors do not add title meta information to hyperlink tags, and so many non-techie webmasters forget to manually add this information. The title meta basically explains what the link is about and where it is going. Its main purpose is for accessibility, but it can actually give you a traffic boost as well.
What is a Spider/Web Crawler?
A spider is a script/bot/software agent the search engines send to a site that collects information about your code content, site popularity (how many sites link to you), etc. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches.
There are three HTML tags that every page should have at the top of the page, below the tab:
1) Title Tag
2) Meta Description Tag
3) Meta Keywords Tag
In Each of these attributes, you should mention your main keyword at least once and not more than twice. If you get too repetitive, there is a high probability that search engines will ignore the page.
Use H1, H2, H3 tags. Most search engine pay attention to tags inside your header tags. The most important information on your page should be inside the
Use Keywords in HyperlinksRather than saying Click Here to view. Add a keyword to like View my Blog on Traffic buiding
Utilize tags. Place the keywords for your site within the heading tags, image name tags and, of course, the meta tags. Don’t focus on meta tags to the exclusions of all others because spiders check them all.
Target local keywords: A full internet marketing course would teach you all about keyword research but, for now, this should suffice. You should aim at specific keywords that get a medium amount of searches. Too many searches and there is too much competition and low converting traffic. Too few and you don’t have enough prospects. Aim in the middle with specific keyword phrases that indicate your specific location, which is important for businesses aiming locally..
Build quality back links: Send out a press release to local sites that are in the process of trying to get links listed in their news or announcement sections. Quality back links from sites related by the sector of location will help to increase your page rankings and will eventually drive more traffic to the site as a result of the links themselves.
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